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Title: Persistent preferences : effects of freedom to choose on subsequent choices
Authors: Chan, Wai-hing
Issue Date: 2005
Abstract: This study is an investigation of the impacts of freedom of choice on preferences to the target option. It will specifically examine the influence of options during the initial choice set on the persistent preferences of subsequent choices. Such an understanding is important for marketers in selecting distributors who exclusively sell their brand or those who sell other brands as it may influence customer loyalty.
Description: Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005
vii, 58 leaves : col. ill. ; 30 cm
HKUST Call Number: Thesis MARK 2005 Chan
Appears in Collections:MARK Master Theses

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