HKUST Library Institutional Repository Banner

HKUST Institutional Repository >
Marketing >
MARK Doctoral Theses >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1783.1/6753
Title: Consumer insurance decision making
Authors: Chark, Chi Hang
Issue Date: 2010
Abstract: In three essays, consumers’ insurance decision making is studied in the context of product warranty. In the first essay, we establish a new phenomenon that consumers hold different insurance intention for different brands of similar products. We propose behavioral explanations and a general utility framework to account for the phenomenon. In the second essay, there is accumulating evidence of extreme risk aversion implied from consumers’ insurance choices. We propose and test a new explanation to the phenomenon. In the third essay, the insurance literature often found positive correlation between risk perception and coverage but not between actual risk and coverage, contradicting the game theoretical prediction. We identify a new behavioral tendency consumers often commit and argue this may be an explanation to the empirical results found in the insurance literature.
Description: Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2010
vii, 81 p. : ill. ; 30 cm
HKUST Call Number: Thesis MARK 2010 Chark
URI: http://hdl.handle.net/1783.1/6753
Appears in Collections:MARK Doctoral Theses

Files in This Item:

File Description SizeFormat
th_redirect.html0KbHTMLView/Open

All items in this Repository are protected by copyright, with all rights reserved.