HKUST Library Institutional Repository Banner

HKUST Institutional Repository >
Marketing >
MARK Working Papers >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1783.1/796
Title: An individual level analysis of the mutual fund investment decision
Authors: Capon, Noel
Fitzsimons, Gavan J.
Prince, Russ Alan
Keywords: Decision making
Investments
Mutual funds
Stockholders
Issue Date: Apr-1995
Series/Report no.: Marketing Working Paper Series ; MKTG 95.037
Abstract: This study investigates the manner in which consumers make investment decisions for mutual funds. Investors report that they consider many non-performance related variables. When investors are grouped by similarity of investment decision process, a single small group appears to be highly knowledgeable about its investments. However, most investors appear to be naive, having little knowledge of the investment strategies or financial details of their investments. Implications for mutual fund companies are discussed.
URI: http://hdl.handle.net/1783.1/796
Appears in Collections:MARK Working Papers

Files in This Item:

File Description SizeFormat
mktg95037.pdf3065KbAdobe PDFView/Open

All items in this Repository are protected by copyright, with all rights reserved.