HKUST Library Institutional Repository Banner

HKUST Institutional Repository >
Marketing >
MARK Working Papers >

Please use this identifier to cite or link to this item:
Title: Aggregate diffusion forecasting models in marketing : a critical review
Authors: Parker, Philip M.
Keywords: New products
Diffussion models
Issue Date: Dec-1993
Series/Report no.: Marketing Working Paper Series ; MKTG 94.003
Abstract: Since the 1960s, a number of new product diffussion models have been developed and applied in marketing. This paper reviews the theoretical origins, specifications, data requirements, estimation procedures, and pre-launch calibration possibilities for these aggregate models. Following a critical review of both the problems and the potential benefits of these models, a number of suggestions are made with respect to future academic and applied research involving new product diffusion forecasting.
Appears in Collections:MARK Working Papers

Files in This Item:

File Description SizeFormat
mktg94003.pdf4737KbAdobe PDFView/Open

All items in this Repository are protected by copyright, with all rights reserved.