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Please use this identifier to cite or link to this item: http://hdl.handle.net/1783.1/831
Title: Aggregate diffusion forecasting models in marketing : a critical review
Authors: Parker, Philip M.
Keywords: New products
Marketing
Diffussion models
Issue Date: Dec-1993
Series/Report no.: Marketing Working Paper Series ; MKTG 94.003
Abstract: Since the 1960s, a number of new product diffussion models have been developed and applied in marketing. This paper reviews the theoretical origins, specifications, data requirements, estimation procedures, and pre-launch calibration possibilities for these aggregate models. Following a critical review of both the problems and the potential benefits of these models, a number of suggestions are made with respect to future academic and applied research involving new product diffusion forecasting.
URI: http://hdl.handle.net/1783.1/831
Appears in Collections:MARK Working Papers

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