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Title: Estimating main effects with pareto optimal subsets
Authors: Raghavarao, Damaraju
Wiley, James B.
Keywords: Choice experiment
Choice sets
Conjoint measurement
Trade-off analysis
Issue Date: Mar-1996
Series/Report no.: Marketing Working Paper Series ; MKTG 96.064
Abstract: A subset T of S is said to be a Pareto Optimal Subset of m ordered attributes (factors) if for profiles (combination of attribute levels) (x1, x2, .... xm) and (y1, y2, .... ym) ∈ T, no profile "dominates" another; that is, there exist no pair such that x1 ≤ y1, for i = 1, 2, .... m. The experimental design problem here is to select a Pareto Optimal subset, or subsets, such that we can estimate all elementary contrasts between the levels of each attribute of a main-effects design.
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