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|Title: ||Estimating main effects with pareto optimal subsets|
|Authors: ||Raghavarao, Damaraju|
Wiley, James B.
|Keywords: ||Choice experiment|
|Issue Date: ||Mar-1996 |
|Series/Report no.: ||Marketing Working Paper Series ; MKTG 96.064|
|Abstract: ||A subset T of S is said to be a Pareto Optimal Subset of m ordered attributes (factors) if for profiles (combination of attribute levels) (x1, x2, .... xm) and (y1, y2, .... ym) ∈ T, no profile "dominates" another; that is, there exist no pair such that x1 ≤ y1, for i = 1, 2, .... m. The experimental design problem here is to select a Pareto Optimal subset, or subsets, such that we can estimate all elementary contrasts between the levels of each attribute of a main-effects design.|
|Appears in Collections:||MARK Working Papers|
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