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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1783.1/892
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| Title: | Estimating main effects with pareto optimal subsets |
| Authors: | Raghavarao, Damaraju
Wiley, James B. |
| Keywords: | Choice experiment
Choice sets
Conjoint measurement
Trade-off analysis |
| Issue Date: | Mar-1996 |
| Series/Report no.: | Marketing Working Paper Series ; MKTG 96.064 |
| Abstract: | A subset T of S is said to be a Pareto Optimal Subset of m ordered attributes (factors) if for profiles (combination of attribute levels) (x1, x2, .... xm) and (y1, y2, .... ym) ∈ T, no profile "dominates" another; that is, there exist no pair such that x1 ≤ y1, for i = 1, 2, .... m. The experimental design problem here is to select a Pareto Optimal subset, or subsets, such that we can estimate all elementary contrasts between the levels of each attribute of a main-effects design. |
| URI: | http://hdl.handle.net/1783.1/892 |
| Appears in Collections: | MARK Working Papers
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| mktg96064.pdf | | 776Kb | Adobe PDF | View/Open |
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