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Title: Strategic type of firm and foreign market performance
Authors: Albaum, Gerald
Evangelista, Felicitas E.
Shoham, Aviv
Keywords: Miles and snow typology
Export performance
Manufacturing firms
Strategic type
Foreign market performance
Issue Date: Jun-1997
Series/Report no.: Marketing Working Paper Series ; MKTG 97.093
Abstract: This study adopts the Miles and Snow typology as a framework for analyzing export performance of manufacturing firms. The study investigates the role of distinctive competence and various strategic responses of firms belonging to each strategic type, on their foreign market performance. The results of this study show that a firms' strengths and strategic responses are related and that the impact of strategic responses on export performance differ according to the firms strategic type. Based on these results, the strengths that Defenders, Prospectors and Analyzers should build and maintain as well as the strategic responses that each should pursue are identified.
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