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Title: Clustering at the movies
Authors: Jedidi, Kamel
Krider, Robert E.
Weinberg, Charles B.
Keywords: Box office
Sales patterns
Issue Date: Apr-1998
Citation: Marketing Working Paper Series ; MKTG 98.110
Abstract: Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.
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