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Title: Affect and memory : a theoretical note
Authors: Wyer, Robert S.
Clore, Gerald L.
Isbell, Linda M.
Keywords: Information processing
Affective reactions
Issue Date: Sep-1998
Series/Report no.: Marketing Working Paper Series ; MKTG 98.122
Abstract: Research and theory on the role of affect in information processing often assumes that persons' feelings influence the accessibility of concepts and knowledge in memory and that these cognitions, in turn, influence judgments and behavioral decisions concerning their referents. In contrast, the present article argues that although affective reactions can be responses to cognitions, and can stimulate cognitive activity, they are not themselves features of the representations of knowledge that are formed and stored in memory. If this is so, findings that have often been attributed to the influence of affect on concept and knowledge accessibility and information retrieval must be due to other factors.
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