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Title: Affect and information processing
Authors: Wyer, Robert S.
Clore, Gerald L.
Isbell, Linda M.
Keywords: Affect
Issue Date: Sep-1998
Series/Report no.: Marketing Working Paper Series ; MKTG 98.124
Abstract: In this chapter, we develop a conceptualization that incorporates the implications of diverse phenomena and the cognitive processes that underlie them. Our formulation specifies the possible determinants and consequences of the affect that individuals experience in both laboratory and daily life situations. In doing so, it takes into account the phenomena implied by many existing theories of affect and cognition. In many cases, however, it suggests interpretations of these phenomena that differ from those that have typically been proposed.
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