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Items for Author "Albaum, Gerald"

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Date of IssueTitle Authors
1-May-1994 Anchor effects on country-of-origin perceptions in product evaluationAlbaum, Gerald; Liu, Raymond
May-1996 Report of extreme positions using Likert scalesAlbaum, Gerald
Jun-1997 Transference of marketing activities and strategies to foreign marketsAlbaum, Gerald; Tse, David K.
Jun-1997 Strategic type of firm and foreign market performanceAlbaum, Gerald; Evangelista, Felicitas E.; Shoham, Aviv