HKUST Library Institutional Repository Banner

HKUST Institutional Repository >

Items for Author "Albaum, Gerald"

Return to Browse by Author
Sorting by Title Sort by Date

Showing 4 items.

Date of IssueTitle Authors
1-May-1994 Anchor effects on country-of-origin perceptions in product evaluationAlbaum, Gerald; Liu, Raymond
May-1996 Report of extreme positions using Likert scalesAlbaum, Gerald
Jun-1997 Strategic type of firm and foreign market performanceAlbaum, Gerald; Evangelista, Felicitas E.; Shoham, Aviv
Jun-1997 Transference of marketing activities and strategies to foreign marketsAlbaum, Gerald; Tse, David K.