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Items for Author "Bronnenberg, Bart J."

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Date of IssueTitle Authors
May-1997 Asymmetric post-promotion effectsWathieu, Luc; Bronnenberg, Bart J.
Jan-1996 Asymmetric promotion effects and brand positioningBronnenberg, Bart J.; Wathieu, Luc
Apr-1996 Do promotions advertise lower price brands?Wathieu, Luc; Bronnenberg, Bart J.
23-Dec-1998 The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical applicationBronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R.
Feb-2000 The emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distributionBronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R.
Oct-1994 In-store awareness, consideration and brand choice : a ca(u)se for local price responseBronnenberg, Bart J.; Vanhonacker, Wilfried R.
Apr-1995 Limited choice sets, local price response, and implied measures of price competitionBronnenberg, Bart J.; Vanhonacker, Wilfried R.