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HKUST Institutional Repository >
Items for Author "Bronnenberg, Bart J."
Showing 7 items.
| Date of Issue | Title |
Authors |
|---|
| May-1997 | Asymmetric post-promotion effects | Wathieu, Luc; Bronnenberg, Bart J. |
| Jan-1996 | Asymmetric promotion effects and brand positioning | Bronnenberg, Bart J.; Wathieu, Luc |
| Apr-1996 | Do promotions advertise lower price brands? | Wathieu, Luc; Bronnenberg, Bart J. |
| 23-Dec-1998 | The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application | Bronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R. |
| Feb-2000 | The emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution | Bronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R. |
| Oct-1994 | In-store awareness, consideration and brand choice : a ca(u)se for local price response | Bronnenberg, Bart J.; Vanhonacker, Wilfried R. |
| Apr-1995 | Limited choice sets, local price response, and implied measures of price competition | Bronnenberg, Bart J.; Vanhonacker, Wilfried R. |
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