|
HKUST Institutional Repository >
Items for Author "Dahl, Darren W."
Showing 4 items.
| Date of Issue | Title |
Authors |
|---|
| Jun-1996 | Effects of color as an executional cue in advertising : they're in the shade | Gorn, Gerald J.; Chattopadhyay, Amitava; Yi, Tracey; Dahl, Darren W. |
| May-1998 | Lying behavior in the consumer context | Sengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J. |
| Jul-1999 | Misrepresentation in the consumer context | Sengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J. |
| Feb-1999 | The use of visual mental imagery in new product design | Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W. |
|
