HKUST Library Institutional Repository Banner

HKUST Institutional Repository >

Items for Author "Dahl, Darren W."

Return to Browse by Author
Sorting by Title Sort by Date

Showing 4 items.

Date of IssueTitle Authors
Jun-1996 Effects of color as an executional cue in advertising : they're in the shadeGorn, Gerald J.; Chattopadhyay, Amitava; Yi, Tracey; Dahl, Darren W.
May-1998 Lying behavior in the consumer contextSengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J.
Jul-1999 Misrepresentation in the consumer contextSengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J.
Feb-1999 The use of visual mental imagery in new product designGorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.