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Items for Author "Dawar, Niraj"

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Date of IssueTitle Authors
Aug-1996 Consumer interpretations of warranty information : cue ambiguity and contextual meaningPrice, Lydia J.; Dawar, Niraj
Nov-1995 A cross-cultural study of interpersonal information exchangeDawar, Niraj; Parker, Philip M.; Price, Lydia J.
Sep-1995 The joint effects of brands and warranties in signaling new product qualityPrice, Lydia J.; Dawar, Niraj