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Items for Author "Dube, Laurette"

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Date of IssueTitle Authors
Dec-1995 The impact of music on consumers' reactions to waiting for servicesHui, Michael K.; Dube, Laurette; Chebat, Jean-Charles
Oct-1996 To match or not to match : should advertising appeals match the basis of consumers' attitudes?Dube, Laurette; Chattopadhyay, Amitava; Letarte, Anick