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Items for Author "Han, Jin Kyung"
Showing 6 items.
|Date of Issue||Title
|23-May-1994 ||Brand extensions in a competitive context : effects of competitive targets and product attribute typicality on perceived quality||Han, Jin Kyung; Schmitt, Bernd H.|
|Jun-1995 ||A reference run-length model of inertial and variety-seeking behavior||Han, Jin Kyung; Han, Sangman|
|Jul-1996 ||The relative importance of product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and U.S. consumers||Han, Jin Kyung; Schmitt, Bernd H.|
|Aug-1996 ||A habit-formation model of brand choice||Han, Jin Kyung; Han, Sangman; Vanhonacker, Wilfried R.|
|Nov-1996 ||Market orientation and organizational performance : is innovation the missing link?||Han, Jin Kyung; Kim, Namwoon; Srivastava, Rajendra K.|
|Jul-1997 ||Assessing the integrity of cross-validation : a case for small sample-based research||Kim, Namwoon; Han, Jin Kyung|