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HKUST Institutional Repository >
Items for Author "Han, Jin Kyung"
Showing 6 items.
| Date of Issue | Title |
Authors |
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| 23-May-1994 | Brand extensions in a competitive context : effects of competitive targets and product attribute typicality on perceived quality | Han, Jin Kyung; Schmitt, Bernd H. |
| Jun-1995 | A reference run-length model of inertial and variety-seeking behavior | Han, Jin Kyung; Han, Sangman |
| Jul-1996 | The relative importance of product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and U.S. consumers | Han, Jin Kyung; Schmitt, Bernd H. |
| Aug-1996 | A habit-formation model of brand choice | Han, Jin Kyung; Han, Sangman; Vanhonacker, Wilfried R. |
| Nov-1996 | Market orientation and organizational performance : is innovation the missing link? | Han, Jin Kyung; Kim, Namwoon; Srivastava, Rajendra K. |
| Jul-1997 | Assessing the integrity of cross-validation : a case for small sample-based research | Kim, Namwoon; Han, Jin Kyung |
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