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Items for Author "Han, Jin Kyung"

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Date of IssueTitle Authors
Jul-1997 Assessing the integrity of cross-validation : a case for small sample-based researchKim, Namwoon; Han, Jin Kyung
23-May-1994 Brand extensions in a competitive context : effects of competitive targets and product attribute typicality on perceived qualityHan, Jin Kyung; Schmitt, Bernd H.
Aug-1996 A habit-formation model of brand choiceHan, Jin Kyung; Han, Sangman; Vanhonacker, Wilfried R.
Nov-1996 Market orientation and organizational performance : is innovation the missing link?Han, Jin Kyung; Kim, Namwoon; Srivastava, Rajendra K.
Jun-1995 A reference run-length model of inertial and variety-seeking behaviorHan, Jin Kyung; Han, Sangman
Jul-1996 The relative importance of product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and U.S. consumersHan, Jin Kyung; Schmitt, Bernd H.