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Items for Author "Han, Sangman"

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Date of IssueTitle Authors
Dec-1993 A Reference price model with probabilistic thresholdsHan, Sangman; Gupta, Sunil; Lehmann, Donald R.
May-1994 A minimum discount level for a consideration setHan, Sangman; Gupta, Sunil; Lehmann, Donald R.
Jun-1995 A reference run-length model of inertial and variety-seeking behaviorHan, Jin Kyung; Han, Sangman
Jan-1996 Reference dependence and loss aversion in choice set formation and brand selectionHan, Sangman; Vanhonacker, Wilfried R.
Aug-1996 A habit-formation model of brand choiceHan, Jin Kyung; Han, Sangman; Vanhonacker, Wilfried R.
Oct-1998 Promotion thresholds : price change insensitivity or risk hurdle?Krider, Robert E.; Han, Sangman
Dec-1998 Reference dependence and loss aversion in the evaluation of brands for choice set inclusion and for selectionHan, Sangman; Vanhonacker, Wilfried R.
Dec-1998 Do choice sets matter?Han, Sangman; Vanhonacker, Wilfried R.
Nov-1999 Reference dependence and loss aversion in brand consideration and choiceHan, Sangman; Vanhonacker, Wilfried R.