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Items for Author "Muthukrishnan, A. V."

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Date of IssueTitle Authors
Dec-1997 A judgment construction perspective of post-challenge brand evaluationMuthukrishnan, A. V.; Pham, Michel Tuan; Mungale, Amitabh
Feb-2002 Search and alignment in judgment revision : implications for brand positioningPham, Michel Tuan; Muthukrishnan, A. V.