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Items for Author "Padmanabhan, V."

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Date of IssueTitle Authors
Apr-1997 The "84/14/2" rule revisited : what drives choice, incidence and quantity elasticities?Bell, David R.; Chiang, Jeongwen; Padmanabhan, V.
Mar-1999 The decomposition of promotional response : an empirical generalizationBell, David R.; Chiang, Jeongwen; Padmanabhan, V.