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Items for Author "Sengupta, Jaideep"

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Date of IssueTitle Authors
Sep-1997 The role of culture in the resolution of information incongruityAaker, Jennifer L.; Sengupta, Jaideep
Jan-1998 Additivity versus attenuation : the role of culture in the resolution of information incongruityAaker, Jennifer L.; Sengupta, Jaideep
Jan-1998 A busy mind is the devil's workshop : attitude-behavior disruption in consumer settingsSengupta, Jaideep; Fitzsimons, Gavan J.
May-1998 Lying behavior in the consumer contextSengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J.
Oct-1998 Effects of attitude expression versus dissimulation on attitude strengthJohar, Gita Venkataramani; Sengupta, Jaideep
May-1999 Contingent effects of anxiety on message elaboration and persuasionSengupta, Jaideep; Johar, Gita Venkataramani
Jul-1999 Misrepresentation in the consumer contextSengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J.
Mar-2000 Absence makes the mind grow sharper : element omission and product recallSengupta, Jaideep; Gorn, Gerald J.; Goldberg, Marvin E.
Aug-2000 The effects of analyzing reasons for brand preferences : disruption or reinforcement?Sengupta, Jaideep; Fitzsimons, Gavan J.
29-Nov-2000 Strengthening vs. weakening effects of inconsistencies in attribute information : a resolution of opposing perspectivesSengupta, Jaideep; Johar, Gita Venkataramani
May-2002 Absence makes the mind grow sharper : effects of element omission on subsequent recallSengupta, Jaideep; Gorn, Gerald J.
May-2004 Waiting for the Web : how screen color affects time perceptionSengupta, Jaideep; Gorn, Gerald J.; Chattopadhyay, Amitava; Tripathi, Shashank