Showing 12 items.
| Date of Issue | Title |
Authors |
|---|
| May-2002 | Absence makes the mind grow sharper : effects of element omission on subsequent recall | Sengupta, Jaideep; Gorn, Gerald J. |
| Mar-2000 | Absence makes the mind grow sharper : element omission and product recall | Sengupta, Jaideep; Gorn, Gerald J.; Goldberg, Marvin E. |
| Jan-1998 | Additivity versus attenuation : the role of culture in the resolution of information incongruity | Aaker, Jennifer L.; Sengupta, Jaideep |
| Jan-1998 | A busy mind is the devil's workshop : attitude-behavior disruption in consumer settings | Sengupta, Jaideep; Fitzsimons, Gavan J. |
| May-1999 | Contingent effects of anxiety on message elaboration and persuasion | Sengupta, Jaideep; Johar, Gita Venkataramani |
| Aug-2000 | The effects of analyzing reasons for brand preferences : disruption or reinforcement? | Sengupta, Jaideep; Fitzsimons, Gavan J. |
| Oct-1998 | Effects of attitude expression versus dissimulation on attitude strength | Johar, Gita Venkataramani; Sengupta, Jaideep |
| May-1998 | Lying behavior in the consumer context | Sengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J. |
| Jul-1999 | Misrepresentation in the consumer context | Sengupta, Jaideep; Dahl, Darren W.; Gorn, Gerald J. |
| Sep-1997 | The role of culture in the resolution of information incongruity | Aaker, Jennifer L.; Sengupta, Jaideep |
| 29-Nov-2000 | Strengthening vs. weakening effects of inconsistencies in attribute information : a resolution of opposing perspectives | Sengupta, Jaideep; Johar, Gita Venkataramani |
| May-2004 | Waiting for the Web : how screen color affects time perception | Sengupta, Jaideep; Gorn, Gerald J.; Chattopadhyay, Amitava; Tripathi, Shashank |
