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Items for Author "Vanhonacker, Wilfried R."

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Date of IssueTitle Authors
Mar-1994 Consideration set formation : a rational model and some numerical validation resultsVanhonacker, Wilfried R.
Jan-1994 Data transferability : estimating the response effect of future events based on historical analogyVanhonacker, Wilfried R.; Price, Lydia J.
Dec-1998 Do choice sets matter?Han, Sangman; Vanhonacker, Wilfried R.
23-Dec-1998 The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical applicationBronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R.
Feb-2000 The emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distributionBronnenberg, Bart J.; Mahajan, Vijay; Vanhonacker, Wilfried R.
Dec-1996 Entering China : an unconventional approachVanhonacker, Wilfried R.
Feb-1994 Equity sharing arrangements and joint venture operation in the People's Republic of ChinaPan, Yigang; Vanhonacker, Wilfried R.
Aug-1996 A habit-formation model of brand choiceHan, Jin Kyung; Han, Sangman; Vanhonacker, Wilfried R.
Oct-1994 In-store awareness, consideration and brand choice : a ca(u)se for local price responseBronnenberg, Bart J.; Vanhonacker, Wilfried R.
May-1994 International equity joint ventures in China : operations and potential close-downPan, Yigang; Vanhonacker, Wilfried R.; Pitts, Robert E.
Apr-1995 Limited choice sets, local price response, and implied measures of price competitionBronnenberg, Bart J.; Vanhonacker, Wilfried R.
Sep-1994 Meta-analysis and response surface extrapolation : a least squares approachVanhonacker, Wilfried R.
Oct-1995 A method for improved learning from meta-analysis researchVanhonacker, Wilfried R.; Price, Lydia J.; Lehmann, Donald R.
Oct-1994 A new brand choice model incorporating a choice set formation processVanhonacker, Wilfried R.
Nov-1999 Reference dependence and loss aversion in brand consideration and choiceHan, Sangman; Vanhonacker, Wilfried R.
Jan-1996 Reference dependence and loss aversion in choice set formation and brand selectionHan, Sangman; Vanhonacker, Wilfried R.
Dec-1998 Reference dependence and loss aversion in the evaluation of brands for choice set inclusion and for selectionHan, Sangman; Vanhonacker, Wilfried R.
Dec-1998 Structuring foreign direct investments in China : a strategic opportunityVanhonacker, Wilfried R.
Dec-1996 To WFOE or not to WFOE, that's the China question : can one go it alone in China?Vanhonacker, Wilfried R.