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Helsen, Kristiaan (希信基)

  • Associate Professor, Dept of Marketing

Telephone: 2358 7720    Email: mkhel@ust.hk   
Scopus: 6506446904    ORCID: 0000-0003-2140-2183   
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Summary

  Total Article Conference paper Book Book chapter
All publications 24 11 6 4 3
HKUST affiliated 17 4 6 4 3

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Article

Conference paper

Book

Handbook of International Marketing
Author(s): Kotabe, Masaaki ; Helsen, Kristiaan
Source: The SAGE Handbook of International Marketing, / Edited by Maasaki Kotabe, Kristiaan Helsen. London: SAGE, 2009
Book, 2009