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Hong, Jiewen (洪洁雯)

  • Associate Professor, Dept of Marketing

Telephone: (852) 2358 7694    Email: mkjiewen@ust.hk   
Scopus: 35209970200    ORCID iD: https://orcid.org/0000-0002-0923-0801   
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Summary

  Total Article Conference paper Book chapter
All publications 17 9 7 1
HKUST affiliated 16 8 7 1

Publication List

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Article

Author(s): Hong, Jiewen View this author's profile ; Hamilton, R.P. ; Chernev, A.
Source: Journal of Consumer Research, v. 34, (2), 2007, Aug, p. 187-199
Article, 2007

Conference paper

Book chapter

Author(s): Hong, Jiewen View this author's profile ; Wyer, Robert S. HKUST affiliated (currently or previously)
Source: Oxford Handbook Of Chinese Psychology, / Edited by Michael Harris Bond. Oxford: Oxford University Press, 2010, chapter 36, p. 623-639
Book chapter, 2010