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Muthukrishnan, Anaimalai V (諳寧寶)

  • Head, Dept of Marketing
  • Professor, Dept of Marketing

Telephone: 2358 7715    Email: mkmuthu@ust.hk   
Scopus: 6701785187    ORCID: 0000-0001-9902-2047   
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Summary

  Total Conference paper Article Book chapter
All publications 43 22 20 1
HKUST affiliated 40 20 19 1

Publication List

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Article

Author(s): Zwick, R. HKUST affiliated (currently or previously) ; Rapoport, A. HKUST affiliated (currently or previously) ; Lo, AKC ; Muthukrishnan, AV View this author's profile
Source: Marketing science, v. 22, (4), 2003, FAL, p. 503-519
Article, 2003

Author(s): Zwick, Rami HKUST affiliated (currently or previously) ; Rappoport, Amnon ; Lo, Allison ; Muthukrishnan, Anaimalai View this author's profile
Source: MARKETING SCIENCE, Vol. 22 (4), 503-519.
Article, 2003

Author(s): Muthukrishnan, AV View this author's profile ; Warlop, L. ; Alba, JW
Source: Marketing letters, v. 12, (1), 2001, FEB, p. 63-73
Article, 2001

Author(s): MUTHUKRISHNAN, AV View this author's profile
Source: JOURNAL OF CONSUMER RESEARCH, v. 22, (1), 1995, JUN, p. 98-109
Article, 1995