Please use this identifier to cite or link to this item:

An individual level analysis of the mutual fund investment decision

Authors Capon, Noel
Fitzsimons, Gavan J.
Prince, Russ Alan
Issue Date 1995-04
Summary This study investigates the manner in which consumers make investment decisions for mutual funds. Investors report that they consider many non-performance related variables. When investors are grouped by similarity of investment decision process, a single small group appears to be highly knowledgeable about its investments. However, most investors appear to be naive, having little knowledge of the investment strategies or financial details of their investments. Implications for mutual fund companies are discussed.
Language English
Format Working paper
Files in this item:
File Description Size Format
mktg95037.pdf 3139475 B Adobe PDF