Clustering at the movies
Krider, Robert E.
Weinberg, Charles B.
|Source||Marketing Working Paper Series ; MKTG 98.110|
|Summary||Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.|
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