Please use this identifier to cite or link to this item: http://hdl.handle.net/1783.1/987

Do choice sets matter?

Authors Han, Sangman
Vanhonacker, Wilfried R.
Issue Date 1998-12
Summary This paper considers at the preference information contained in choice set membership. As would be expected, our empirical analyses show that knowing the choice set from which a brand was selected significantly improves the fit of discrete choice models. More surprisingly is the consistent result that a model that assumes rectangular choice probabilities over choice set members fits significantly better than a mulitnomial logit model estimated on choice data alone. These results demonstrate that choice set membership contains considerable preference information. Furthermore, they lead us to question the emphasis in the discrete choice modeling literature on the process of selecting a brand out of a choice set rather than on the process of forming that set.
Subjects
Language English
Format Working paper
Access
Files in this item:
File Description Size Format
mktg98127.pdf 988.89 kB Adobe PDF