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Author(s): Lin, Song View this author's profile ; Zhang, Juanjuan ; Hauser, John R.
Source: Marketing Science, v. 34, (1), 2015, p. 1-19
Article, 2015














Author(s): Anderson, Eric ; Lin, Song View this author's profile ; Simester, Duncan ; Tucker, Catherine
Source: Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Article, 2015