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Author(s): Guo, Liang View this author's profile
Source: Marketing science, v. 28, (3), 2009, MAY-JUN, p. 457-471
Article, 2009



Author(s): Xiang, Yi View this author's profile ; Soberman, David A.
Source: Marketing science, v. 30, (1), January 2011, p. 149-169
Article, 2011


Author(s): Zwick, R. HKUST affiliated (currently or previously) ; Rapoport, A. HKUST affiliated (currently or previously) ; Lo, AKC ; Muthukrishnan, AV View this author's profile
Source: Marketing science, v. 22, (4), 2003, FAL, p. 503-519
Article, 2003

Author(s): Guo, Liang View this author's profile
Source: Marketing science, v. 28, (5), 2009, SEP-OCT, p. 901-917
Article, 2009

Author(s): Kim, BD ; Shi, M. ; Srinivasan, K.
Source: Marketing science, v. 20, (2), 2001, SPR, p. 99-120
Article, 2001

Author(s): Guo, Liang View this author's profile
Source: Marketing Science, v. 25, (6), 2006, p. 629-632
Article, 2006

Author(s): Guo, Liang View this author's profile
Source: Marketing science, v. 25, (2), 2006, MAR-APR, p. 116-130
Article, 2006

Author(s): Guo, Liang View this author's profile ; Zhao, Ying View this author's profile
Source: Marketing science, v. 28, (3), 2009, MAY-JUN, p. 488-501
Article, 2009

Author(s): Bronnenberg, BJ ; Wathieu, L.
Source: Marketing science, v. 15, (4), 1996, p. 379-394
Article, 1996


Author(s): Xiang, Yi View this author's profile ; Sarvary, Miklos
Source: Marketing science, v. 26, (5), 2007, SEP-OCT, p. 611-628
Article, 2007

Author(s): Kalra, A. ; Shi, MZ
Source: Marketing science, v. 20, (2), 2001, SPR, p. 170-193
Article, 2001



Author(s): Van der lans, Ralf. View this author's profile ; Pieters, Rik ; Wedel, Michel
Source: Marketing Science, v. 27, (5), 2008, Sep-Oct, p. 922-931
Article, 2008

Author(s): Guo, Liang View this author's profile ; Iyer, Ganesh
Source: Marketing science, v. 29, (3), 2010, MAY-JUN, p. 483-506
Article, 2010

Author(s): Kim, Jun Beom View this author's profile ; Albuquerque, Paulo ; Bronnenberg, Bart J.
Source: Marketing science, v. 29, (6), 2010, Dec, p. 1001-1023
Article, 2010