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Author(s): Guo, Liang View this author's profile ; Zhang, Juanjuan
Source: Marketing science, v. 31, (6), November 2012, p. 995-1007
Article, 2012

Author(s): Lin, Song View this author's profile ; Zhang, Juanjuan ; Hauser, John R.
Source: Marketing Science, v. 34, (1), 2015, p. 1-19
Article, 2015